LOCATION/DELIVERY MODES & START DATES
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Delivery Legend:
On Campus
On Campus: All courses in this program will be delivered onsite at a CNA campus or at an approved location. Some courses may have online elements.
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Blended
Blended: Some courses, or parts of courses, in this program will be delivered onsite at a CNA campus or at an approved location, while other courses, or parts of courses, will be delivered online or virtually to students at another location.
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Online - Asynchronous
Online - Asynchronous: Complete coursework on your own schedule while meeting course deadlines and timeframes. Ideal for learners who require flexibility and possess a high degree of personal responsibility and self management without the structured routines of scheduled class meetings.
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Online - Synchronous
Online Synchronous: Courses include scheduled virtual class times where learners meet with instructors and classmates through live sessions. This format is ideal for students who benefit from structure, regular interaction, and the opportunity to ask questions and collaborate in real time.
Online - Asynchronous delivery - September 2026

Invested.
In this fast-paced world of supply and demand, marketers are aiming to work smarter, not harder. They must be efficient with workflows and processes, as well as flexible, adaptable, and prepared to pivot.
Our two-year Marketing diploma program is designed to provide you with a broad background in business administration with an emphasis on marketing. You will gain the knowledge and skills necessary to analyze the marketing environment and effectively develop comprehensive marketing strategies for implementation and monitoring, marketing product, price, promotion, and distribution.
You will build on your critical thinking, communication, and problem-solving skills. With the foundations of accounting, human resource management, business law, research, communications and more, you will be thoroughly prepared to work for a variety of organizations in marketing, sales, retailing, administration, advertising, and general management.
This investment of time will gain you dividends as you build your career!
PROGRAM HIGHLIGHTS
- Six-week work placement to gain real-world experience in marketing
- Accredited by Accreditation Council for Business Schools and Programs (ACBSP)
- Accredited under the National Committee for Management Accreditation (NCMA) Professional Accreditation
- Transferable credits with CNA’s articulation agreements with Memorial University (Grenfell), Athabasca University, Griffith University, Plymouth University, and the University of New Brunswick (Saint John)
DID YOU KNOW?
- Reports from October 2025 show that consumers’ usage of social media, regardless of age, sits at 93.8% and there are an estimated 5.66billion users currently on social media.1
- According to Visual Capitalist, Generative AI apps are projected to generate more than $10 billion in consumer spending in 2026. 2
OBJECTIVES
Upon successful completion of the program, graduates will be able to:
- Demonstrate proficiency in fundamental marketing concepts, including segmentation, targeting, positioning, branding, pricing, and promotion
- Develop and implement comprehensive marketing strategies that are both effective and measurable
- Analyze marketing decisions related to product, price, promotion, and distribution to provide viable business solutions
- Utilize the latest digital marketing trends and tools, such as social media, search engine optimization, and email marketing to achieve marketing goals
- Make responsible and ethical decisions that align with organizational values and effectively communicate marketing strategies and results to various stakeholders
- Exhibit the application of employability skills defined by the Conference Board of Canada to facilitate successful entry into the workplace and work collaboratively with team members from diverse backgrounds and skill sets to achieve common marketing goals
ACCREDITATION
Marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) in all campus locations. ACBSP is the leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.
Marketing is accredited under the NCMA Professional Accreditation, which recognizes alignment with the academic requirements established in the Chartered Management Program (CMP). NCMA Professional Accreditation is a distinguished standard that supports, validates, and promotes excellence in management education and professional readiness.
REFERENCES
CNA Graduates from this area - 5 year trending