Compelling content connects.
In this Age of Information, digital media creation is a rapidly growing and highly influential industry. Thanks to the pandemic, the gradual global digital shift hastily accelerated to provide people with critical support including financial resources, public services, and “commerce everywhere” business models.
This digital transformation has provided an opportunity for businesses, industries, and communities to embrace and define a new reality, including building a workforce that is more adaptable and innovative.
Customers and audiences are expecting engaging experiences that give them what they want, when, and where they want it. This means that organizations must expand their capability to connect digitally.
Digital content creators are essential for this capability. From content management and engagement to analytics and reporting, this program covers all aspects of digital marketing, with a strong focus on practical skills and real-world experience. They create, manage, and execute content calendars,?and collect and review analytics for new insights on how to reach target audiences.
The Digital Content Creation program is where creativity meets technology. It will prepare you to capture ideas and deliver effective messages in today's media-rich business environment. By combining practical and theoretical learning approaches, you will be able to produce material that engages consumers through written and visual narratives across a variety of digital and social platforms.?
You will be able to track and analyze engagement by utilizing digital tools to gauge how many users viewed, shared, liked, or interacted with the content, framing the “big picture” for your organization.
By the end of the program, you will be equipped with the skills and knowledge to create content, manage social media accounts, develop, and execute digital marketing campaigns.
Connect with us today to learn more!
Did You Know?
- Participating in a semester long Digital Content Delivery simulation where you apply everything you are learning throughout the program
- Complete a seven-week work exposure in the second semester to apply the knowledge and skills you’ve gained
- Build the skills to collaborate with communications and marketing teams
- Apply your creative side to new digital technologies
- According to a recent KPMG global survey, organizations are investing heavily in technology to build longer-term competitiveness and operational resilience.
- The KPMG survey revealed that some 67% of organizations world-wide have accelerated their digital transformation strategy as a result of COVID-19.
- Digitally transformed firms will likely have the edge in the COVID-19 recovery phase, as they can respond with greater agility to customer, employee, and supplier needs, because their decisions are informed by data.
- According to research by global talent leader Deloitte, digital transformation drives financial performance.
Upon completion of the Digital Content Creation program, graduates will be able to:
1. Design and implement content marketing strategies
2. Manage and monitor content across social media platforms
3. Collaborate with cross-functional teams to create, refine, and publish content
4. Plan, script, produce, and edit multimedia content
5. Identify emerging trends on digital platforms?
6. Create and manage content calendars for effective content scheduling
7. Collect, analyze, and draw insights from content analytics
8. Conduct research to enhance traffic and engagement across different mediums
1. High School - Provincial High School Graduation Certificate with 60% average in eight level 3000 credits, or equivalent.
2. Adult Basic Education (ABE) - Adult Basic Education (Level III) Graduation with General College Profile (or Business-Related College Profile or Degree and Technical Profile).
3. Mature Student Requirements - Applicants who do not meet the education prerequisites for this program, must be at least 19 years of age at the time of application and out of school for at least one year may be considered on an individual basis under the Mature Student Requirements; for more information regarding the Mature Student Requirements please refer to Procedure AC-102-PR Admission.
4. Applicant must meet all of the following criteria:
- Be a Newcomer to the province
- Canadian Citizen, permanent resident, or person who has been granted refugee status in Canada
- Legally entitled to work in Canada
- Reside in Newfoundland and Labrador
NOTE: Applicants under the Canada-Ukraine Authorization for Emergency Travel (CUAET) are ineligible for the ESDC funded programs (this includes Digital Content Creation).
5.English as a second language speakers must provide proof of English language skills - All applicants must meet the College’s English language proficiency requirements for acceptance into regular programs. The College will accept these recognized tests of English language proficiency (TOEFL paper based 550, TOEFL Internet based 79, TOEFL computer based 213 or equivalent, IELTS Academic Test overall band score of 6.0, or Pearson PTE 53 or greater, etc.).
If a language proficiency test other than those referenced above was used, applicants can forward it for assessment.
If an applicant has attended an educational institution (high school or post-secondary) for a period of three years or more where the official language of instruction was English, the English language proficiency test will not be required.”