Program Information

• Six-week work exposure to gain real-world experience in marketing
• Includes graphic design, artificial intelligence for marketing, customer experience management, and digital analytics
• Comprehensive management training for a high-demand, face-paced field
• Accredited by Accreditation Council for Business Schools and Programs (ACBSP)
• Transferable credits through CNA’s articulation agreements with Cape Breton University, Memorial University (Grenfell), Athabasca University, Griffith University, Northwood University, Okanagan College, Plymouth University, and the University of New Brunswick (Saint John)

• Social media was the #1 marketing channel in 2022.¹
• The #1 social media-related challenge for marketers is creating engaging content.¹
• YouTube is the number one social media platform on which marketers build communities.²
• Consumers are most frustrated with inconsistent brand messaging.²
• A 2022 survey found that nearly 80% of retailers who’ve dedicated resources to improving sustainability believe their efforts have resulted in increased customer loyalty.³

1. Demonstrate proficiency in fundamental marketing concepts, including segmentation, targeting, positioning, branding, pricing, and promotion.
2. Develop and implement comprehensive marketing strategies that are both effective and measurable.
3. Analyze marketing decisions related to product, price, promotion, and distribution to provide viable business solutions.
4. Utilize the latest digital marketing trends and tools, such as social media, search engine optimization, email marketing, and graphic design to achieve marketing goals.
5. Make responsible and ethical decisions that align with organizational values and effectively communicate marketing strategies and results to various stakeholders.
6. Exhibit the application of employability skills defined by the Conference Board of Canada to facilitate successful entry into the workplace and work collaboratively with team members from diverse backgrounds and skill sets to achieve common marketing goals
7. Develop effective marketing plans that align with the overall business strategy and meet the needs of the target market while building customer relationships and customer experience strategies
8. Collect, analyze, and interpret marketing data using various analytical tools such as Excel, Facebook Analytics, Earned Media Analytics, Google Analytics, and artificial intelligence tools

Mandatory Fees

• Application Fee - $100.00 per program (non-refundable) | Application Page
  Applicants must pay a non-refundable fee for each application to the College.
• The following fees are due during confirmation of acceptance to each program at the college:
  • Confirmation Fee - $103.00 per program annually (non-refundable)
    Student must pay a non-refundable fee on confirmation of acceptance to each program at the College. The fee covers registration and student association fees and is paid annually for the duration of the program.
  • Deposit fee - First semester tuition of which $1500 is non-refundable
• Academic Audit Fee (once per program) - $50.00
• Technology Fee (per semester) - $79.00

Full-Time Student Fees

Certificate & Diploma Programs:

Regular Term (15-weeks)
Business & Information Technology (per semester) - $4,270.00

Intersession (up to 7-weeks)
Business & Information Technology (per semester) - $2,136.00

Part-Time Student Fees

Certificate & Diploma Programs:

Tuition Fee (per course) - $1,046.00

Exceptions:

• Heavy Equipment Operator (per week) - $337.00
• Commercial Driver (per week) - $337.00
• All other Trade programs (per week) - $298.00

Estimated Program Costs for International Students (2024-2025) 

Application fee:
If applying online, the application fee must be paid via credit card when completing and submitting your application to College of the North Atlantic.

For all other tuition payments:
College of the North Atlantic has partnered with PayMyTuition for international tuition payments. All tuition payments, unless otherwise noted, can be paid via PayMyTuition. With PayMyTuition, you can pay your tuition payments from any bank, in any country in any currency at better than bank exchange rates. PayMyTuition is fast, simple, and cost effective.
Please note that you can only use PayMyTuition once you have being assigned a CNA student number.

Regulations Governing Payment of Fees & Charges

1. All student fees must be paid by the date specified in each term.  The dates are listed in the Academic Calendar on page. Students receiving Student Aid must present their notification of Student Aid form on the first day of classes. These students are permitted to have fees outstanding until receipt of the Student Aid, at which time these students must pay their accounts in full.
2. Students who have not paid all fees within the time limits given in these regulations may have their registration cancelled by the College.
3. Students with outstanding accounts will be ineligible for a subsequent term, will not be awarded a diploma or certificate, access to register, and will not be issued a certificate of standing (transcript), grade report, or access to on-line grades until the outstanding account has been paid in full. It is the student’s responsibility to address outstanding balances and to work with their respective campus student services office on inquiries related to their account balance.
4. Should the College cancel a program, all tuition and fees paid will be refunded.
5. Out of sequence students registering or withdrawing within a term will pay a prorated tuition and equipment and materials fee per week.
6. Students taking courses above their normal term load (requires application to extend normal course load per semester) will pay tuition for each additional course taken.
7. Senior Citizens, 60 years and older, are required to pay 50% of confirmation fee and tuition.
8. Students wishing to audit a course will pay 50% of the tuition and 100% of the technology fees (if applicable).