News Article

Life’s a beach, everyday in Qatar


1/8/2010 10:26:42 AM

Sunny skies, warm temperatures, friendly people and a world-class workplace – College of the North Atlantic-Qatar offers it all.

That’s the message of a newly completed recruitment video to be used by the Qatar Project Office (QPO) in Stephenville. The main function of the video is to act as employment tool by the QPO recruitment team as they actively participate in conferences and offer up presentations to prospective employees throughout Canada. Rather than outsourcing the project to an ad agency, it was decided that harnessing the abilities of CNA graduates would be a more fitting approach.







“The project was a two-pronged approach,” says Roger Hulan, CNA’s communications specialist, who managed the project. “The Qatar Project Office wanted to have something less formal than a corporate video to present and hand out to prospective employees, but it also wanted to provide CNA graduates with some tangible, hands-on experience.”

Journalism graduate, Maria Mulcahy, and Film and Video Production graduate, Katie Green, were hired by the QPO for three months to complete the project. The video is now a living document they can insert into their career portfolios.

Fred Campbell, a Journalism instructor at the Bay St. George campus, was also brought on board as the video’s director. After establishing connections in Doha and mapping out a shooting process, the team travelled to Qatar to capture the various aspects of working at CNA-Q and living in Doha.

“We were able to speak with dozens of CNA-Q employees, gaining a better understanding of their experiences as they live, work and play in the Middle East,” says Hulan. “People were eager to discuss their personal situations and the opportunities they have been afforded by taking a position with CNA-Q.”

The video consists of interviews with employees, shots of community groups interacting with the campus, facility overviews and employee lifestyles. Of course, not all of the footage was used for this video, which is just over four minutes long. The additional materials collected have been archived for promotional use and could be used as updates or a refreshing of the video when the need arises.

“The end-goal of the project is to have an up-to-date collection of images, testimonials and CNA-Q material so that a DVD collection can be compiled in the future. However, the employee testimonials are the most important aspect – and the more people hear what they have to say the better.”


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Media Contact:

Roger Hulan
Communications Specialist
College of the North Atlantic
(709) 643-7938
roger.hulan@cna.nl.ca

Tanya Alexander
Public Relations Specialist – Qatar Project
College of the North Atlantic
(709) 643-0811
tanya.alexander@cna.nl.ca