CNA launches new Facebook page


8/18/2011 11:42:39 AM


College of the North Atlantic (CNA) launched a redesigned official Facebook page this week, increasing the integration of this popular social networking application into its student recruitment and marketing efforts.


Initially created in 2008, www.cna.nl.ca/facebook is one way the college is able to introduce a new audience of prospective students to its programs and services.


“With the refresh of our website earlier this year we felt it was the perfect time to redesign our Facebook page so that it better reflects the college’s branding,” says Glenda McCarthy, CNA’s Public Relations Assistant who played a lead role in developing the new-look Facebook page.


“We wanted to present a way for potential students to find out more about CNA without having to open our website in a new window. Now current and potential students have access to a full listing of our programs and other helpful information, all hosted on our Facebook page.”


The college’s Marketing and Communications department felt a redesign of their Facebook page was crucial in keeping students interested in their social media presence. The old site included promotional photos and videos, school brochures, the academic calendar and viewbook. The redesigned site has all this, but also includes a live chat feature as well as some of the more popular features found on the CNA website.


“As social media has changed, so too must our strategy for connecting with new learners,” says Stephen Lee, the college’s Manager of Marketing and Communications. “With the redesign of our presence on Facebook we have increased our ability to converse with current and potential students using the tool they want to use. The new page allows us to speak with them instead of just to them.”


In the coming weeks CNA will hold a Facebook contest that will be open to anyone who “Likes” the redesigned Facebook page.


“We want to give back to those who subscribe to our Facebook page. The college will host a Facebook-based contest for a two-week period beginning Tuesday, Sept. 6, concluding on Friday, Sept. 16. During this time we will post a series of trivia questions about CNA,” says McCarthy. “The first person who correctly responds to each post will win a gift certificate to purchase official CNA merchandise from the college’s e-store.”


To subscribe to CNA’s Facebook page visit www.cna.nl.ca/facebook.


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Media contact:
Glenda McCarthy
Public Relations Assistant
College of the North Atlantic
(709) 643-6408
glenda.mccarthy@cna.nl.ca