Opportunities

Salary Information

CG28 - $48,994.40 - $54,236.00 per annum

Duties and Responsibilities

Reporting to the Manager of Creative Content, the Marketing Specialist will:

• Provide marketing support and strategic advice to help strengthen the College's marketing initiatives.
• Conduct research to identify marketing opportunities, industry trends, and best practices provincially and nationally.
• Support the planning, development, and implementation of marketing programs and projects under the Manager's direction and help promote the College's programs, services, partnerships, and strategic priorities to enhance its visibility.
• Assist in developing and executing marketing campaigns and collaborate with internal teams to create and distribute promotional materials across print, digital, and social media platforms.
• Review marketing materials and proposals and provide feedback to ensure they align with the College's brand, messaging, and marketing objectives.
• Assist in developing and maintaining profiles of external stakeholders and target audiences to better understand markets, community partners, industry contacts, and prospective students.
• Work with the Creative Content team to identify marketing opportunities for College programs, services, and initiatives.
• Collaborate with internal stakeholders to evaluate new initiatives and opportunities.
• Other duties as required may be assigned.

Screening Criteria

• Diploma in Business Management/Administration, with a focus in Marketing (equivalencies will be considered).
• Relevant experience in a similar marketing role.

Assessment Criteria

• Knowledge of marketing trends, strategies, and analytics.
• Knowledge of Microsoft Office Suite.
• Knowledge of customer relationship management software.
• Client service focused.
• Ability to prioritize workload while meeting established deadlines.
• Ability to work independently with minimal supervision.
• Ability to exchange information effectively.
• Professionalism.
• Relationship building.

Conditions of Offer

• When requested by the Employer, a recent and satisfactory Certificate of Conduct must be provided. 
• Verification of credentials and applicable licenses, certifications, and/or professional memberships as required for the position. 

Conditions of Acceptance

College of the North Atlantic (CNA) recognizes the importance of and is committed to offering flexible work arrangements to its employees. The successful applicant may qualify for a telework arrangement within the province, subject to eligibility criteria. Where appropriate, consideration may be given to a primarily remote, hybrid, or ad-hoc arrangement. However, as a place-based organization, candidates are expected to report to the specified work location identified in this job posting, as all positions will involve some degree of on-site work, unless otherwise indicated. 

Applicant Information

• This position provides flexibility in location, with consideration being given to candidates requesting to work from any one of our campuses throughout the province.
• Applications must be submitted online through https://www.cna.nl.ca/careers/opportunities on or before the closing date stated for this job posting.
• It is the responsibility of the applicant to submit an application that demonstrates the required screening criteria. Applications that do not clearly and effectively demonstrate the required criteria will be screened out of the competition. 
• Preference will be given to applicants who are a Canadian citizen, permanent resident of Canada, or those who are legally entitled to work in Canada.
• Applicants who elect to include a cover letter (optional) must upload cover letter and resumé as a combined document (PDF). 
• Information submitted as part of the application process must be clear, factual, and current to date of submission and is subject to verification. 
• Applicants will be notified of their status throughout each stage of the recruitment process.
• An offer of employment is conditional upon the satisfactory completion and review of all pre-employment requirements by the College.
• The results from this competition may be used to fill similar vacancies.

Closing Statement

For more information about this job opportunity or should you require an accommodation as part of this recruitment and selection process, please contact Diane Grandy, Selection Board Chair, by email at diane.grandy@cna.nl.ca.

College of the North Atlantic (CNA) strives to create an organizational culture that welcomes and amplifies diverse perspectives, nurtures belonging and actively seeks to eliminate barriers to equity. We invite all interested individuals to apply, and as part of our shared commitment to the advancement of equity, diversity and inclusion (EDI) as a true reflection of CNA’s core values (Excellence, Integrity, Diversity, Respect and Transparency), we encourage applications from equity-seeking groups including, but not limited to, Indigenous Peoples, racialized persons, persons with disabilities, those who identify as women, and members of 2SLGBTQIA+ communities.

We appreciate your interest in College of the North Atlantic!