LOCATION/DELIVERY MODES & START DATES
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Delivery Legend:
On Campus
On Campus: All courses in this program will be delivered onsite at a CNA campus or at an approved location. Some courses may have online elements.
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Blended
Blended: Some courses, or parts of courses, in this program will be delivered onsite at a CNA campus or at an approved location, while other courses, or parts of courses, will be delivered online or virtually to students at another location.
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Online - Asynchronous
Online - Asynchronous: Complete coursework on your own schedule while meeting course deadlines and timeframes. Ideal for learners who require flexibility and possess a high degree of personal responsibility and self management without the structured routines of scheduled class meetings.
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Online - Synchronous
Online Synchronous: Courses include scheduled virtual class times where learners meet with instructors and classmates through live sessions. This format is ideal for students who benefit from structure, regular interaction, and the opportunity to ask questions and collaborate in real time.
Prince Philip Drive - On Campus delivery - September 2026

Capitalizing on skills.
Businesses are striving to meet their customers where they are. Influencer marketing, digital platforms, video reels and social media are changing the world of brand building and advertising and enabling businesses to connect with niche audiences. Being tapped into e-commerce trends today is no longer an option – it’s a necessity if businesses want to be competitive.
Essential to maximizing these tools is a strong foundation of marketing strategy and tactics, an understanding of trending and digital engagement and how to interpret the metrics, and the creation of consistent, high-quality content that helps build a brand and position it far and above the others.
Our three-year Marketing Management and Analytics program will help you capitalize on your natural go-getter skills with a combination of theoretical learning and practical experience. We cover a wide range of training, including market research, consumer behaviour, branding, advertising, digital marketing, artificial intelligence, design, customer experience management and sales management.
With us, you’ll gain the knowledge and skills necessary to develop effective marketing strategies and tactics for a wide range of organizations. You will be able to competently fill the roles of marketing coordinator, brand manager, advertising specialist, digital marketing specialist or sales manager.
You’ll be market ready – apply today!
PROGRAM HIGHLIGHTS
- Six-week work exposure to gain real-world experience in marketing
- Includes graphic design, artificial intelligence for marketing, customer experience management, and digital analytics
- Comprehensive management training for a high-demand, face-paced field
- Accredited by Accreditation Council for Business Schools and Programs (ACBSP)
- Accredited under the National Committee for Management Accreditation (NCMA) Professional Accreditation
- Transferable credits through CNA’s articulation agreements with Cape Breton University, Memorial University (Grenfell), Athabasca University, Griffith University, Northwood University, Okanagan College, Plymouth University, and the University of New Brunswick (Saint John)
DID YOU KNOW?
- In 2026, most brands use five to eight channels to connect with customers, with top marketing channels including websites, email marketing, and social media. 1
- Amazon is the top e-commerce platform in traffic and gross merchandise value globally, with JD.com and Walmart.com rounding out the top three.2
- According to Visual Capitalist, Generative AI apps are projected to generate more than $10 billion in consumer spending in 2026.3
OBJECTIVES
Upon successful completion of the program, graduates will be able to:
- Demonstrate proficiency in fundamental marketing concepts, including segmentation, targeting, positioning, branding, pricing, and promotion.
- Develop and implement comprehensive marketing strategies that are both effective and measurable.
- Analyze marketing decisions related to product, price, promotion, and distribution to provide viable business solutions.
- Utilize the latest digital marketing trends and tools, such as social media, search engine optimization, email marketing, and graphic design to achieve marketing goals.
- Make responsible and ethical decisions that align with organizational values and effectively communicate marketing strategies and results to various stakeholders.
- Exhibit the application of employability skills defined by the Conference Board of Canada to facilitate successful entry into the workplace and work collaboratively with team members from diverse backgrounds and skill sets to achieve common marketing goals
- Develop effective marketing plans that align with the overall business strategy and meet the needs of the target market while building customer relationships and customer experience strategies
- Collect, analyze, and interpret marketing data using various analytical tools such as Excel, Facebook Analytics, Earned Media Analytics, Google Analytics, and artificial intelligence tools
ACCREDITATION
Marketing Management and Analytics is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) in all campus locations. ACBSP is the leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.
Marketing Management and Analytics is accredited under the NCMA Professional Accreditation, which recognizes alignment with the academic requirements established in the Chartered Management Program (CMP). NCMA Professional Accreditation is a distinguished standard that supports, validates, and promotes excellence in management education and professional readiness.
REFERENCES
CNA Graduates from this area - 5 year trending