Location/Delivery Modes & Dates
- Prince Philip Drive - On Campus - September 2026
Capitalizing on skills.
Businesses are striving to meet their customers where they are. Influencer marketing, digital platforms, video reels and social media are changing the world of brand building and advertising and enabling businesses to connect with niche audiences. Being tapped into e-commerce trends today is no longer an option – it’s a necessity if businesses want to be competitive.
Essential to maximizing these tools is a strong foundation of marketing strategy and tactics, an understanding of trending and digital engagement and how to interpret the metrics, and the creation of consistent, high-quality content that helps build a brand and position it far and above the others.
Our three-year Marketing Management and Analytics program will help you capitalize on your natural go-getter skills with a combination of theoretical learning and practical experience. We cover a wide range of training, including market research, consumer behaviour, branding, advertising, digital marketing, artificial intelligence, design, customer experience management and sales management.
With us, you’ll gain the knowledge and skills necessary to develop effective marketing strategies and tactics for a wide range of organizations. You will be able to competently fill the roles of marketing coordinator, brand manager, advertising specialist, digital marketing specialist or sales manager.
You’ll be market ready – apply today!
- Six-week work placement to gain real-world experience in marketing
- Includes graphic design, artificial intelligence for marketing, customer experience management, and digital analytics
- Comprehensive management training for a high-demand, face-paced field
- Accredited by Accreditation Council for Business Schools and Programs (ACBSP)
- Accredited under the National Committee for Management Accreditation (NCMA) Professional Accreditation
- Transferable credits through CNA’s articulation agreements with Cape Breton University, Memorial University (Grenfell), Athabasca University, Griffith University, Northwood University, Okanagan College, Plymouth University, and the University of New Brunswick (Saint John)
- In 2026, most brands use five to eight channels to connect with customers, with top marketing channels including websites, email marketing, and social media. 1
- Amazon is the top e-commerce platform in traffic and gross merchandise value globally, with JD.com and Walmart.com rounding out the top three.2
- According to Visual Capitalist, Generative AI apps are projected to generate more than $10 billion in consumer spending in 2026.3
Upon successful completion of the program, graduates will be able to:
- Demonstrate proficiency in fundamental marketing concepts, including segmentation, targeting, positioning, branding, pricing, and promotion.
- Develop and implement comprehensive marketing strategies that are both effective and measurable.
- Analyze marketing decisions related to product, price, promotion, and distribution to provide viable business solutions.
- Utilize the latest digital marketing trends and tools, such as social media, search engine optimization, email marketing, and graphic design to achieve marketing goals.
- Make responsible and ethical decisions that align with organizational values and effectively communicate marketing strategies and results to various stakeholders.
- Exhibit the application of employability skills defined by the Conference Board of Canada to facilitate successful entry into the workplace and work collaboratively with team members from diverse backgrounds and skill sets to achieve common marketing goals
- Develop effective marketing plans that align with the overall business strategy and meet the needs of the target market while building customer relationships and customer experience strategies
- Collect, analyze, and interpret marketing data using various analytical tools such as Excel, Facebook Analytics, Earned Media Analytics, Google Analytics, and artificial intelligence tools
Marketing Management and Analytics is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) in all campus locations. ACBSP is the leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.
Marketing Management and Analytics is accredited under the NCMA Professional Accreditation, which recognizes alignment with the academic requirements established in the Chartered Management Program (CMP). NCMA Professional Accreditation is a distinguished standard that supports, validates, and promotes excellence in management education and professional readiness.
- Graduates of College of the North Atlantic's Marketing Management and Analytics diploma program may transfer up to 60 credits towards Athabasca University's Bachelor of Commerce (Post Diploma), Bachelor of Commerce with Major (Post Diploma), Bachelor of Management (Post Diploma), or Bachelor of Human Resources Labour Relations (Post Diploma) programs.
- Graduates of College of the North Atlantic's Marketing Management and Analytics diploma program, with a minimum GPA of 3.00/4.33 (B Grade), may transfer into the third year of Royal Roads University's Bachelor of Business Administration in Innovation and Sustainability degree program.
- Graduates of College of the North Atlantic's Marketing Management and Analytics diploma program, with a minimum GPA of 3.00/4.33 (B Grade), may transfer into the third year of Royal Roads University's Bachelor of Commerce in Entreprenurial Management degree program.
CNA Graduates from this area - 5 year trending
Eligibility for admission to Business Administration/Business Management programs requires the applicant to meet one of the following four academic criteria:
1. High School
Provincial High School Graduation Certificate with a 60% overall average in the following (or equivalent):
i. English 3201
ii. Mathematics (4 credits) chosen from:
Advanced: 2200, 3200 (50% minimum in each course)
Academic: 2201 (50% minimum), 3201 (60% minimum)
iii. Five credits at the 3000 Level
2. College Transition (prior to 2024, students would have completed Comprehensive Arts and Science (CAS) Transition)
College Transition Certificate with the following courses:
i. English (minimum 60%): CM1060, CM1061
ii. Math (minimum 60%): MA1040, MA1041
3. Adult Basic Education (ABE)
Adult Basic Education (Level III) Graduation with Business-Related College Profile including the following courses (or equivalent):
i. English 3101A, 3101B, 3101C or 3102A, 3102B, 3102C
ii. Mathematics 1101A, 1101B, 1101C, 2101A, 2101B, 2101C, 3101A, 3101B, 3101C
Applicants with Adult Basic Education (Level III) Graduation with a different Profile may be eligible for admission to the program provided the appropriate selection of courses including those outlined above have been completed.
4. Mature Student Requirements
Applicants who do not meet the education prerequisites for this program, must be 19 years at the time of application and out of school for at least one year may be considered on an individual basis under the Mature Student Requirements; for more information regarding the Mature Student Requirements please refer to Procedure AC-102-PR Admission.
International Students – Admission Requirements and Information
1. High School
i. Proof of senior high school/secondary school Diploma/Certificate with equivalent minimum grades for the required high school courses listed above.
ii. India applicants only – Proof of senior high school/secondary school Diploma/Certificate with an equivalent Grade 10 Mathematics (50% min.) and Business/Commerce Stream.
2. English Proficiency
All international applicants must meet the College’s English language proficiency requirements for acceptance into our regular programs; for more information regarding the College’s English language proficiency requirements please refer to AC-102-PR, Admission Procedures, Section 5.2 English Proficiency.
COURSES
| CODE |
TITLE |
Hrs/wk |
| Semester 1 |
|
Cr |
Le |
La |
| AC1260 |
Financial Accounting I |
5 |
4 |
3 |
| CM1240 |
Business Communications I |
3 |
3 |
1 |
| HN1230 |
Human Resource Management I |
3 |
3 |
1 |
| FN1140 |
Introduction to Finance |
3 |
3 |
1 |
| MC1260 |
Integrated Software Applications |
3 |
2 |
2 |
| MR1100 |
Marketing I |
4 |
4 |
0 |
| |
|
|
|
|
| Semester 2 |
|
Cr |
Le |
La |
| AC2260 |
Financial Accounting II |
5 |
4 |
3 |
| CM1241 |
Business Communications II |
3 |
3 |
1 |
| HN1240 |
Human Resource Management II |
3 |
3 |
1 |
| LW1230 |
Business Law |
3 |
3 |
0 |
| MR2100 |
Marketing II |
4 |
4 |
0 |
| MC1242 |
Spreadsheet Essentials |
3 |
2 |
3 |
| |
|
|
|
|
| Semester 3 |
Intersession |
Cr |
Le |
La |
| AC2230 |
Computerized Accounting I |
3 |
2 |
3 |
| CM2200 |
Oral Communications |
2 |
2 |
0 |
| The Course and Lab hours per week are based on a 15 week semester. In intersession, the Course and Lab hours will be adjusted to reflect the shorter semester length. Refer to course outline. |
| |
|
|
|
|
| Semester 4 |
|
Cr |
Le |
La |
| CM2300 |
Report Writing |
2 |
2 |
0 |
| EC1110 |
Microeconomics |
4 |
4 |
0 |
| MA1670 |
Statistics |
4 |
4 |
1 |
| MR1500 |
Consumer Behaviour |
3 |
3 |
0 |
| MR2400 |
Advertising & Marketing Comm. |
5 |
4 |
2 |
| MR2300 |
Marketing Research |
4 |
3 |
2 |
| |
|
|
|
|
| Semester 5 |
|
Cr |
Le |
La |
| EC1210 |
Macroeconomics |
4 |
4 |
0 |
| EP2150 |
Entrepreneurship |
3 |
3 |
0 |
| PS2340 |
Organizational Behaviour |
4 |
4 |
0 |
| CP2070 |
Social Media Management |
3 |
2 |
2 |
| MR1600 |
Relationship Selling |
4 |
3 |
2 |
| PR2170 |
Project Management |
2 |
2 |
1 |
| SD2200 |
Workplace Ready |
0 |
1 |
1 |
| |
|
|
|
|
| Semester 6 |
Intersession II |
Cr |
Le |
La |
| OJ1560 |
Work Experience - Marketing |
0 |
0 |
6 wks |
| |
|
|
|
|
| Semester 7 |
|
Cr |
Le |
La |
| EP2250 |
Market Feasibility |
4 |
3 |
2 |
| MR3125 |
AI for Marketing |
3 |
2 |
2 |
| MN2600 |
Strategic Management |
3 |
2 |
2 |
| MR2450 |
Services Marketing |
3 |
2 |
2 |
| VA1230 |
Graphic Design I |
3 |
2 |
3 |
| MR3130 |
Digital Analytics |
3 |
2 |
3 |
| |
|
|
|
|
| Semester 8 |
|
Cr |
Le |
La |
| EP2200 |
Business Planning |
4 |
2 |
5 |
| MR2620 |
Sales Management |
4 |
4 |
0 |
| MR3210 |
Customer Experience Management |
4 |
3 |
1 |
| MR3100 |
Current Topics in Marketing |
3 |
3 |
1 |
| MR2200 |
Retailing Management |
3 |
3 |
1 |
CAREER OPPORTUNITIES
Graduates of this program may obtain employment in a variety of marketing areas such as:
- Coordinator (Marketing)
- Social Media Marketing Coordinator
- Content Creator
- Content Manager
- Social Media Management
- Coordinator
- Associate
- Consultant
- Manager
- Marketing Assistant
- Business Development Representative
- Chamber Representatives
PROGRAM TRANSFERABILITY
The Marketing Management and Analytics program offers exit points after Year 1, Year 2, and Year 3.
- Students can graduate at the end of Year 1 with a Business Administration Certificate.
- Students can graduate at the end of Year 2 with a Marketing Diploma.
- Students graduate at the end of Year 3 with a Marketing Management and Analytics Diploma.
FURTHER LEARNING OPPORTUNITIES
Graduates of the Marketing Management and Analytics program may have the opportunity to transfer credits to institutions/associations such as:
- Memorial University of Newfoundland, Grenfell Campus
- Cape Breton University, Sydney, Nova Scotia
- Athabasca University, Alberta
- Griffith University, Australia
- Plymouth University, UK
- University of New Brunswick, Saint John Campus
- Okanagan College, British Columbia
- Northwood University, Michigan, USA
Graduates may also wish to further their studies to achieve professional designations with:
- Canadian Institute of Management (CIM)
- Canadian Professional Sales Association
- Canadian Public Relations Society
- International Personnel Management Association (IPMA) - Canada
Canadian Students
The confirmation fee is due within two weeks of receipt of your Letter of Acceptance. It is required in order to hold your seat in the program.
Application Fee - $30.00 (per program)
A non-refundable fee required for each application submitted to the College | Application Page
Application fees are only refundable if the program does not go ahead, and the applicant does not want to transfer the application to another program.
Note: The following fee is non-refundable and must be paid within two (2) weeks of receiving your Letter of Acceptance for each program at the College.
Confirmation Fee - $105.00 (per program annually)
A non-refundable annual fee due upon confirming acceptance into each program. This covers registration and student association services and must be paid each academic year.
Academic Audit Fee - $50.00 (once per program)
A one-time fee assessed for auditing academic records during your program.
Technology Fee - $83.00 (per semester)
A semester-based fee to support student access to software, internet, and digital services across all campuses.
| School |
Regular Term
(15 weeks) |
Intersession
(up to 7 weeks) |
Certificate & Diploma Programs:
| Business & Information Technology |
$1,099.00 (per semester) |
$524.00 (per semester) |
| Program Type |
Tuition Fee |
Certificate & Diploma Programs:
| Certificate & Diploma Programs |
$320.00 (per course) |
All student fees must be paid by the date specified in each term. These dates can be found in the Academic Calendar .
- Students receiving Student Aid must present their notification of award on the first day of classes. These students may defer payment until aid is received, at which time fees must be paid in full.
- Students who do not pay fees within the prescribed time may have their registration cancelled.
- Students with outstanding balances are:
- Ineligible for future term registration
- Unable to receive diplomas, transcripts, or grade reports
- Denied access to online grades until the balance is paid in full
It is the student's responsibility to clear all balances and contact their campus Student Services office with any account inquiries.
Additional Notes
- If the College cancels a program, all tuition and fees will be fully refunded.
- Out-of-sequence students registering or withdrawing mid-term will be charged on a pro-rated basis.
- Students taking additional courses beyond a standard load must pay for each extra course.
- Senior citizens (60+) receive a 50% discount on confirmation fees and tuition.
- Students auditing a course must pay:
- 50% of tuition
- 100% of any applicable technology fees
International Students
A fee, which is applied toward program tuition and compulsory fees and includes a deposit fee, is due within two weeks of receipt of your Letter of Acceptance.
Application Fee - $100.00 (per program)
A non-refundable fee required for each application submitted to the College | Application Page
Note: The following fees are non-refundable and must be paid within two (2) weeks of receiving your Letter of Acceptance for each program at the College.
Confirmation Fee - $105.00 (per program annually)
A non-refundable annual fee due upon confirming acceptance into each program. This covers registration and student association services and must be paid each academic year.
Deposit Fee - $1,500.00 (Included in First Semester Tuition)
A non-refundable, non-transferable deposit required to secure your seat. Included in first semester tuition.
Academic Audit Fee - $50.00 (once per program)
A one-time fee assessed for auditing academic records during your program.
Technology Fee - $83.00 (per semester)
A semester-based fee to support student access to software, internet, and digital services across all campuses.
| School |
Regular Term
(15 weeks) |
Intersession
(up to 7 weeks) |
| Business & Information Technology |
$4,484.00 (per semester) |
$2,243.00 (per semester) |
| Program Type |
Tuition Fee |
Certificate & Diploma Programs:
| Certificate & Diploma Programs |
$1,046.00 (per course) |
The document below provides a summary of estimated program costs for international students applying to the 2026–2027 academic year.
Please note that all amounts are approximate and subject to change without notice. These costs apply only to international applicants.
If applying online, the application fee must be paid via credit card during the submission of your application to College of the North Atlantic.
College of the North Atlantic has partnered with PayMyTuition for all international tuition payments. All tuition payments, unless otherwise noted, can be paid via PayMyTuition.
- Payments can be made from any bank, in any country, and in any currency.
- Offers better than bank exchange rates.
- Fast, secure, and cost-effective.
Please note that you can only use PayMyTuition once you have been assigned a CNA student number.
All student fees must be paid by the date specified in each term. These dates can be found in the Academic Calendar .
- Students receiving Student Aid must present their notification of award on the first day of classes. These students may defer payment until aid is received, at which time fees must be paid in full.
- Students who do not pay fees within the prescribed time may have their registration cancelled.
- Students with outstanding balances are:
- Ineligible for future term registration
- Unable to receive diplomas, transcripts, or grade reports
- Denied access to online grades until the balance is paid in full
It is the student's responsibility to clear all balances and contact their campus Student Services office with any account inquiries.
Additional Notes
- If the College cancels a program, all tuition and fees will be fully refunded.
- Out-of-sequence students registering or withdrawing mid-term will be charged on a pro-rated basis.
- Students taking additional courses beyond a standard load must pay for each extra course.
- Senior citizens (60+) receive a 50% discount on confirmation fees and tuition.
- Students auditing a course must pay:
- 50% of tuition
- 100% of any applicable technology fees