College of the North Atlantic’s (CNA) Qatar campus has been recognized by the 2013 MarCom Awards, an international competition sponsored by the Association of Marketing and Communications Professionals (AMCP), which honours excellence in marketing and communications.
College of the North Atlantic-Qatar (CNA-Q) was acknowledged in six categories for its work in marketing and communications during the Academic Year 2012-2013. The recognition comes on the heels of the Decade of Excellence 10-year anniversary celebrations held at the campus this year.
“I can’t think of a better time to recognize the hard work of the employees of CNA-Q,” says Kevin Deveau, manager of the Qatar Project. “In this case, those in the Marketing and Public Relations department at the campus, who expertly organized and orchestrated over 100 events during the celebration year, including all the promotional and operational materials designed and generated to support them. It was quite a feat and the awards are well-deserved.”
The department garnered platinum for a hard cover, 208-page English/Arabic retrospective book that captures significant moments of the project since its genesis up to the current day.
“The publication epitomizes our strategic direction of CNA-Q Pride – why CNA was brought here, through the patronage and vision of Her Highness Sheikha Moza Bint Nasser, and why our approach to technical education was essential to the development of the country for the past 10 years and is more relevant now than ever,” says Dr. Ken MacLeod, president of CNA-Q.
“What CNA has done here in the State of Qatar has contributed to the human, social, economic and environmental development of Qatar. The most poignant moments and accomplishments are bound within the covers of this book, which is a testament to the employees and students at the campus whose dedication and achievements are captured in the publication. I am thrilled to see those who documented and bound our memories recognized with the highest possible award in this competition.”
Also indicative of the stellar year of achievement is the MarCom platinum award for CNA-Q’s President’s Report 2013
. This publication captures the year’s activities, goals and successes for employees and students. The publication was completely written and designed in-house at CNA-Q.
The department also won gold in Print Creativity Design for its Graduation 2013 Program Guide and for Feature Article: Living (and dying) in the Middle East – one expat’s amazing story
Two Honourable Mentions were awarded to CNA-Q for Graduation Invitation and the written piece, When Cultures Collide, People Connect
, published in Qatar Embassy Magazine, Ottawa, Canada.
MarCom Awards are administered and judged by the AMCP. The international organization consists of several thousand creative professionals. The association oversees awards and recognition programs, provides judges and sets standards for excellence.
Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
The MarCom competition has grown to one of the largest of its kind in the world with well over 5,000 entries per year – this year the competition was particularly rigorous with some 6,500 entries received from throughout the United States, Canada and several other countries. Winners range in size from individuals to media conglomerates and Fortune 500 companies. Less than 20 per cent of the entries won the Platinum Award, the organization’s top honour.
Other platinum winners include BBC Worldwide, U.S. Department of State, Barbour Design Inc. (ESPN), Canada Council for the Arts, Hilton Worldwide, NASA and Syncrude Canada Ltd.
Other gold winners this year include Boston Symphony Orchestra, California Institute of Technology, Carnegie Mellon Today, and Alberta Children's Hospital Research Institute, University of Calgary.
Public Relations Specialist, Qatar Project Office
College of the North Atlantic