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TR2220 - Tourism Marketing

Tourism marketing is the strategic communication and promotion of destinations, attractions, and services to attract visitors and drive economic growth within the tourism sector. This course equips students with foundational knowledge and skills in marketing the tourism sector. Topics covered include the essentials of marketing, customer insights, customer-driven marketing strategies, product and brand management, pricing, distribution channels, customer engagement, destination marketing and the ever-evolving landscape of direct, online, social media, and mobile marketing.
 

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This course is offered in the following programs:
Tourism & Hospitality Management  | 

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