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MR3210 - Customer Experience Management

Elevating and managing the customer experience is key in today’s fast paced market to gain a competitive advantage. This course introduces students to the increasingly complex demands of customer service in today’s marketplace. Students will focus on the key concepts of customer experience including an overview of the profession, skills for success and techniques for building and maintaining relationships and retaining customers. Upon completion of the course students will have the tools to build and implement effective customer service strategies through active learning.

Prerequisite(s): MR1500

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This course is offered in the following programs:
Marketing Management and Analytics  | 

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