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MR3125 - AI in Marketing

This course is also available through Online Learning

In this course, students will learn about the fundamental concepts and technologies that underlie Artificial Intelligence (AI) and how these technologies are used in marketing. They will explore the various AI tools available for marketing, such as predictive analytics, chatbots, and machine learning and how these tools can be used to drive marketing strategies. Students will learn how AI is transforming consumer behavior and how it can be used to improve customer engagement and satisfaction. How to measure the effectiveness of AI in Marketing by identifying key metrics and tracking progress over time and how to develop a driven marketing campaign including targeting, messaging, and optimization is explored. Students will also learn how to analyze data to improve marketing outcomes and how to use AI-powered analytics data to gain insights and make informed decisions necessary to adapt to an AI-driven marketing environment.

This course is offered in the following programs:
Accounting and Financial Management  |  Marketing Management and Analytics  | 

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