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MR2620 - Sales Management

This course will provide students with an overview of the critical areas for salesperson success as well as evolving trends in professional selling.  Students will deepen their knowledge in the areas of sales management, planning, forecasting, and account relationships, as well as sales force organization, operations, staffing and training. Students will have the opportunity to demonstrate the application of concepts through field work assignments, case analysis, research and presentations.

Prerequisite(s): MR1600


This course is offered in the following programs:
Marketing Management and Analytics  | 

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