<< Previous Clicked Course

MR2450 - Services Marketing

This course is designed to enable students to apply concepts and strategies of marketing relevant to the service sector. The student will explore aspects of services marketing, including service productivity, service marketing distribution, service pricing concepts, positioning in service marketing, and service personnel management. Students will have the opportunity to apply theoretical knowledge of marketing concepts and strategies via experiential learning opportunities using a case project, application assignments and presentations.

Prerequisite(s): MR2100


This course is offered in the following programs:
Marketing Management and Analytics  | 

<< Previous Clicked Course
Copyright © www.cna.nl.ca