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MR1600 - Relationship Selling

This course is also available through Online Learning

This is an introductory course in the fundamental principles and practices of relationship selling through service.  The course is designed to teach the student  about competencies in prospecting, identifying client needs, and how to effectively handle objections while building client relationships.  The student  will take part in selling exercises to review and master selling techniques.  Students  will apply various techniques and practices through case analysis and the use of a sales simulation.

Prerequisite(s): CM1241, CM2200, MR2100


This course is offered in the following programs:
Business Administration (General)  |  Marketing  |  Marketing Management and Analytics  | 

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