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MR1500 - Consumer Behaviour

This course introduces the student  to concepts, theories and techniques of consumer behaviour.  The student  will explore the fundamentals of consumer behavior in order to gain an understanding of the motivation behind purchase decisions. By understanding the consumer’s behavior, students  are able to make more market focused strategic decisions. Students  will have the opportunity to apply the knowledge acquired through the use of case analysis and assignments.

Prerequisite(s): MR2100

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This course is offered in the following programs:
Marketing  |  Marketing Management and Analytics  | 

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