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MR1500 - Consumer Behaviour
This course introduces the student to concepts, theories and techniques of consumer behaviour. The student will explore the fundamentals of consumer behavior in order to gain an understanding of the motivation behind purchase decisions. By understanding the consumer’s behavior, students are able to make more market focused strategic decisions. Students will have the opportunity to apply the knowledge acquired through the use of case analysis and assignments.
Prerequisite(s): MR2100
This course is offered in the following programs:
Marketing
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Marketing Management and Analytics
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