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EP2010 - Business of Journalism

In this course, students will assess their potential as journalism entrepreneurs. They will analyze start-ups and examine platforms, delivery models, ideas, and opportunities. Students will evaluate methods of monetization and explore ways to maximize their reach and profitability. Areas of study will include the entrepreneurial mindset and process, feasibility studies, market assessment, financing alternatives, and business plans.
 

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This course is offered in the following programs:
Journalism  | 

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