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CP2070 - Social Media Management
This course is designed so that students will use digital/social/mobile marketing’s true value to enhance business for consumers, managers, and other corporate stakeholders. It will provide students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business and marketing goals. Students will learn the use of social media to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. Students will be equipped with general theories and knowledge when it comes to social media marketing; and how to utilize new and constantly updated social media marketing strategies for businesses. By the end of the course, students will know how to implement a successful content strategy for Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, HootSuite and YouTube.
Prerequisite(s): None
This course is offered in the following programs:
Accounting and Financial Management
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Business Administration
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Enterprise Web Development
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Marketing
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Marketing Management and Analytics
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