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CP1070 - Emerging Innovations
Business is in a perpetual state of transformation and growth. This course delves into the ever-evolving landscape, exploring the latest trends and innovations driven by the natural evolution of technologies. The course content is thoughtfully curated to introduce students to cutting-edge techniques and innovations, with a particular emphasis on their application in driving digital transformation, enhancing efficiency, enabling new business models, and fostering growth and competitiveness.
Sample topics of discussion/examination along with sample assignments and projects could include one of the following:
AI Applications in Business
- Discussion: Discuss AI, like machine learning and understanding language, and how it can help businesses work better and make decisions.
- Assignment: Look at a company that uses AI to figure out who their customers are, how it predicts things, or can suggest content just for you. Write about what you find.
- Project: Find a chatbot or virtual assistant that uses AI and see how it could help a business with things like talking to customers, answering questions about buying things, or helping employees learn.
Cybersecurity and Risk Management
- Discussion: Discuss the importance of cybersecurity measures, risk assessment frameworks, and compliance standards in protecting business data and assets.
- Assignment: Conduct a cybersecurity risk assessment for a company, identifying vulnerabilities, threats, and mitigation strategies.
- Project: Design a cybersecurity awareness training program for employees, covering topics such as phishing attacks, data encryption, and password security.
Innovation and Entrepreneurship
- Discussion: Explore the characteristics of successful innovators and entrepreneurs, as well as strategies for fostering a culture of innovation within organizations.
- Assignment: Develop a business model canvas for a new startup idea, outlining value propositions, customer segments, revenue streams, and key resources.
- Project: Pitch a business idea to a panel, showcasing the feasibility, market potential, and innovation behind the proposed venture.
Sustainable Business Practices
- Discussion: Examine the importance of sustainability initiatives, environmental responsibility, and corporate social responsibility (CSR) in modern business operations.
- Assignment: Analyze sustainability reports of companies in different industries, evaluating their environmental impact, social initiatives, and governance practices.
- Project: Develop a sustainability action plan for a company, including goals, metrics, and implementation strategies for reducing carbon footprint, waste generation, and energy consumption.
Digital Marketing Strategies
- Discussion: Discuss the role of digital marketing channels, social media platforms, and content strategies in reaching target audiences, building brand awareness, and driving customer engagement.
- Assignment: Create a digital marketing campaign for a product or service, incorporating elements such as SEO, SEM, social media advertising, and email marketing.
- Project: Conduct a digital marketing audit for a company, analyzing website performance, social media presence, online reputation, and competitor strategies.
Change Management and Organizational Leadership
- Discussion: Explore change management principles, leadership styles, and strategies for driving organizational change and innovation.
- Assignment: Develop a change management plan for implementing a new technology, process improvement, or organizational restructuring.
- Project: Lead a change initiative within a simulated business environment, addressing resistance, communication challenges, and stakeholder engagement.
Prerequisite(s): EP1190, CP1060, CP1010
This course is offered in the following programs:
Business Administration
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